Stronger. For Longer.
The longest-lasting, most break-resistant strings we have ever made.
Shop All Paradigm StringsBorn to Innovate
Three generations of string makers
For more than 50 years our family has been committed to crafting guitar strings in Southern California that shape the sound of rock and roll. From the introduction of Slinkys in 1962 to Paradigm, the world's most advanced guitar strings ever created, experience the story and passion behind our family's uncompromising commitment to innovation and tone.
Watch the FilmLegendary Tone
The Sound of Rock and Roll
Eric Clapton, Jimmy Page, Keith Richards, Paul McCartney, Pete Townshend, Slash and thousands of other guitarists have relied on Ernie Ball to deliver the iconic tone they are known for. Paradigm continues our legacy of tone by pushing the boundaries of what a guitar string can be — stronger, more durable and longer lasting, without compromising the sound or feel.
Unparalleled Durability
Longer Lasting Strings - Without the Coating
Our patented Everlast nanotechnology is applied once the strings are wound, changing the way they react to moisture and oils. Get strings that last longer and sound fresher - without the tone-killing side effects of a coated string.
